Psychologists have gained insight into how people judge their personal health risks. The findings suggest that people aren’t horribly off the mark as long as they do not rely on media reports and stick to what’s happened to people they know.

“do not rely on media reports” – lovely, eh? 😉

The media, as always, such a wonderful source of unbiased information and public education.

I have to say, though, that the media is responsible for some positive results regarding public health education, but they could do such a better job…