“Our entire culture is built around the apotheosis of the Self, of the self’s will, the self’s desires, the self’s autonomy. “

But the issue is much worse than a question of mere opposition between Self and Self-less. The Self that you refer to is no neutral Self. Liberal culture is about normalizing just about any perverse, perverted, and dysfunctional Self – in the name of progress and liberation, of course, and more recently, Civil Rights. When you speak of the self’s desires, these are not merely benign desires, they include a vast array of dysfunctional and unhealthy desires. So it’s not only a quest to fulfill neutral or benign desires, the quest includes the full spectrum – the distinction between healthy and unhealthy desires has been lost, and therefore, all are now valid.