Very interesting example from a Canadian business woman who took (volunteering) matters into her own hands – and went to Greece to help. Why? “Because”.

Because we can.

Because they need.

Because we want to.

Because we are able to.

Because it is the right thing to do.

Those are some of the phrases Vancouver publicist Rory Richards wrote on her gofundme page to support Syrian refugees in Greece called, fittingly, Because.

And when Richards arrives on the Greek island of Lesbos this weekend, she’ll hand-deliver hundreds of pairs of socks, toiletries and foil emergency blankets.

Oh, and 250 clown noses.

“They’re light, they’re easy to pack and they make people smile,” she says. “I think that’s important, despite the situation. If we can make children smile, we can make adults smile.”

Efficient strategy. But why fly all that way to execute it?

“Like many Canadians, like many people in the world, we’re feeling a sense of interconnectedness that transcends the boundaries of our country.

“We’re all in this boat together, so to speak.”

To contribute to Richards’ fundraising for refugees in Lesvos go to